Enhancing Marketing
7 Enhancing Marketing The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. — Peter Drucker INTRODUCTION Marketing…
45 When Should a Patient With Diabetic Retinopathy Be Considered for a Vitrectomy?
45 QUESTION WHEN SHOULD A PATIENT WITH DIABETIC RETINOPATHY BE CONSIDERED FOR A VITRECTOMY? Ronald C. Gentile MD, FACS, FASRSAlexander Barash, MD Diabetic retinopathy is the leading cause of blindness…
33 What Systemic Medications Require Periodic Fundus Evaluation? What Am I Looking for and What Tests Do I Do?
33 QUESTION WHAT SYSTEMIC MEDICATIONS REQUIRE PERIODIC FUNDUS EVALUATION? WHAT AM I LOOKING FOR AND WHAT TESTS DO I DO? Michael T. Andreoli, MDWilliam F. Mieler, MD Every ophthalmologist should…
3 What Are the Age-Related Macular Degeneration Look-Alikes? Do I Treat Them Any Differently?
3 QUESTION WHAT ARE THE AGE-RELATED MACULAR DEGENERATION LOOK-ALIKES? DO I TREAT THEM ANY DIFFERENTLY? Kaivon Pakzad-Vaezi, MDKathryn L. Pepple, MD, PhD The majority of clinical practice adheres to the…
28 How Do I Differentiate a Macular Hole From a Lamellar Hole From an Epiretinal Membrane With a Pseudohole, and Why Do I Care?
28 QUESTION HOW DO I DIFFERENTIATE A MACULAR HOLE FROM A LAMELLAR HOLE FROM AN EPIRETINAL MEMBRANE WITH A PSEUDOHOLE, AND WHY DO I CARE? SriniVas R. Sadda, MD Optical…
25 What Imaging Options Are There to Detect an Intraocular Foreign Body? When Do I Get Which One?
25 QUESTION WHAT IMAGING OPTIONS ARE THERE TO DETECT AN INTRAOCULAR FOREIGN BODY? WHEN DO I GET WHICH ONE? Daniel G. Cherfan, MDSumit Sharma, MD Open globes, regardless of the…
24 What Additional Information Can I Get From Ultra-Widefield Fluorescein Angiography That I Can’t Get From a 30-Degree Angiogram?
24 QUESTION WHAT ADDITIONAL INFORMATION CAN I GET FROM ULTRA-WIDEFIELD FLUORESCEIN ANGIOGRAPHY THAT I CAN’T GET FROM A 30-DEGREE ANGIOGRAM? Jeremy A. Lavine, MD, PhDJustis P. Ehlers, MD Standard 7-field…
20 How Do I Follow a Patient With a Presumed Choroidal Nevus?
20 QUESTION HOW DO I FOLLOW A PATIENT WITH A PRESUMED CHOROIDAL NEVUS? Matthew A. Powers, MD, MBAPrithvi Mruthyunjaya, MD, MHS Choroidal melanocytic proliferations produce a range of clinical manifestations…
43 Do Chronic Rhegmatogenous Retinal Detachments Need Surgical Repair?
43 QUESTION DO CHRONIC RHEGMATOGENOUS RETINAL DETACHMENTS NEED SURGICAL REPAIR? Charles C. Wykoff, MD, PhDHarry W. Flynn, Jr., MDNidhi Relhan Batra, MD Rhegmatogenous retinal detachment (RRD) is a frequent clinical…
7 What Is the Easiest Way to Do a Good B-Scan?
7 QUESTION WHAT IS THE EASIEST WAY TO DO A GOOD B-SCAN? Cathy DiBernardo, CDOS Ophthalmic ultrasound has been a useful ancillary test in ophthalmology for over 40 years; however,…
