Case Studies
CHAPTER 3 Case Studies The case studies are presented in a question-and-answer format. They are composite cases representing situations that will present to the refractionist. The principles discussed apply equally…
Comprehending Business Finance
9 Comprehending Business Finance Beware of little expenses; a small leak will sink a great ship. — Benjamin Franklin INTRODUCTION Most people first think of numbers and computations when asked…
Providing Leadership
1 Providing Leadership If your actions inspire others to dream more, learn more, do more and become more, you are a leader. — John Quincy Adams INTRODUCTION The title of…
Understanding Organizational Behavior
2 Understanding Organizational Behavior Growing a culture requires a good storyteller. Changing a culture requires a persuasive editor. — Ryan Lilly INTRODUCTION Although understanding an organization’s vision is important, a…
Maximizing Human Resources
3 Maximizing Human Resources Human resources isn’t a thing we do.It’s the thing that runs our business. — Steve Wynn INTRODUCTION At the end of the day, ocular care is…
Applying Economics
5 Applying Economics Economics is a social science, not a physical science. — Jim Stanford INTRODUCTION Everyone’s life, including that of a practitioner, is filled with examples of economics and…
Utilizing Statistics
11 Utilizing Statistics Be able to analyze statistics, which can be used to support or undercut almost any argument. — Marilyn vos Savant INTRODUCTION There are only a few instances…
Sharpening Negotiations
6 Sharpening Negotiations When opportunity comes, it is too late to prepare. — John Wooden INTRODUCTION Active negotiations occur every single day in any setting where 2 or more people…
Optimizing Operations
4 Optimizing Operations The art of simplicity is a puzzle of complexity. — Douglas Horton INTRODUCTION Eye care providers appreciate the importance of properly following procedures in an organized fashion…
Complementing Personal Finance
10 Complementing Personal Finance Everything matters. Nothing’s important. — Friedrich Nietzsche INTRODUCTION For an eye care provider to succeed professionally in business, personal finances need to be just as equally…
